5th Best Airline In The World

oh wow.... we ranked 5th on the world airline awards plus we bagged World's Best Cabin Staff and the Best Economy Class award!
there is still more room for improvement like fluent english speaking (korean) cabin crew perhaps? miscommunication is always a problem.
but then again if they learn to speak english fluently then they wouldn't need any more filipina crew. yikes.

news article from
http://www.airlinequality.com/news/110808_airlineawards.htm

2008 WORLD AIRLINE AWARDS ANNOUNCED

SINGAPORE AIRLINES NAMED AIRLINE OF THE YEAR IN WORLD AIRLINE AWARDS


LONDON, 11th August 2008

"For the 3rd time in 10 years, Singapore Airlines has been named World's Best Airline, winning the 2008 Airline of the Year title in the latest World Airline Awards" said Edward Plaisted (CEO of Skytrax). "We extend our congratulations to them for this notable achievement, coinciding with the time that Singapore Airlines was the world's first airline to fly the Airbus A380."

Over 15 million eligible survey interviews were completed during the 11 month Survey period. From Seoul to Sao Paulo, Copenhagen to Cape Town, the scale and breadth of the 2008 survey further strengthens the well-established reputation as the World's Largest Passenger Survey.

Singapore Airlines also collected the Award for Best Business Class in a very competitive section of the survey. "Business Class standards continue to be upgraded by airlines across the world, and Singapore Airlines managed to retain their title amidst this growing level of competition" said Edward Plaisted. "It is the whole business class package that is evaluated, from airport lounges, ground services to the quality of cabin seating, inflight entertainment, catering and of course the cabin staff service."

Cathay Pacific takes 2nd place overall in the 2008 Awards (up from 3rd in 2007), and picks up the Award for World's best First Class, giving due recognition to their new onboard 1st Class product and service concept.

Qantas is ranked 3rd worldwide (5th in 2007) and collects the Award for Best First Class Lounge - achieved in a period where the airline has seen competition ramped up both in its domestic and regional market. "The global rating for Qantas is interesting" says Edward Plaisted. "When we look at more localised studies, reporting etc, we found that Qantas comes under fire from some media that clearly contradicts a more widespread view of Qantas customers that voted for the airline in the survey. We do find that many countries flag-carrier airlines suffer fairly vitriolic levels of reporting in their local regions, and the airline industry remains a business that some areas of the press seem to love-to-hate!"

"Another closely contested Survey category, the Best First Class Lounge Award is a true recognition of top-end quality being delivered, and Qantas have set a clear benchmark with their First Class facilities at Sydney Airport. This lounge in Sydney is the flagship for Qantas. Designed by Australian Marc Newson, the lounge concept for both product and staff service has been modelled around the finest quality you would expect to find in a 5-star hotel or restaurant, and the best part is that the concept is being so well delivered by Qantas" added Plaisted.

Thai Airways maintained a strong ranking, placed 4th worldwide (2nd in 2007) together with picking up 4th place in the Best Cabin Staff section of the Awards.

Asiana Airlines was one of the biggest improvers across the 2008 results, ranked 5th worldwide (up from 12th in 2007), as well as taking the sought-after World's Best Cabin Staff Award and also collecting the Award for Best Economy Class. "This is clearly an airline on the move upwards" says Edward Plaisted. "Smaller than it's national counterpart Korean Air, Asiana Airlines are developing an ever-increasing level of customer support, achieving some of the highest levels of customer satisfaction across today's airline industry. Some innovative cabin service concepts clearly contribute towards their success, but it is more apparent that Asiana Airlines is gaining a worldwide reputation based on the concept of superb customer service."